Here are a few ideas for templates you can make:
You can also create templates for other materials you use frequently for your blog.
For example, if you are creating a new content upgrade for a post, you can create a Canva template and just copy it so that it has all of your branding and information is already included when you go to create the new one.
Using templates is a great way to cut down on time.
#2 – Batching
Not only does batching save time, but it increases your productivity. What does ‘batching’ mean?
Batching is when you focus on similar tasks in one batch of time instead of trying to do multiple tasks and projects all at once. It is quicker for you to complete similar tasks that need to be done for your blog together rather than doing them individually.
Benefits of batching:
Reduces multitasking and getting distracted
Helps you to stay focused on one type of task instead of having to constantly switch gears
Streamlines your workflow
If you need to write new blog content, you don’t want to just work on one post from start to finish because you would be jumping from task to task and could easily get distracted.
You want to break up the tasks and do several pieces of the process together.
For example, you could spend time creating a list of 10 new blog post ideas. Instead of picking one and going through the blog creation process you could pick a few and do each task for all of the posts together.
This means you would spend time writing all of the content before you moved onto editing the posts. You would create the graphics for each of the three posts at the same time. And then another day could be for uploading and scheduling the content.
An example of how I apply batching in my business is scheduling Pinterest. I sit down one day a week (sometimes every other week) and schedule all of the images that I want to be pinned to my boards on Pinterest.
I do this for both of my accounts at the same time.
This helps me to stay focused on Pinterest and get the task done. I am able to get in the groove for pinning and not get distracted by other items on my to-do list. Then, I don’t even have to think about it again for a week or two.
You can apply batching to so many different parts of your blog:
You can even dedicate a particular day each week to certain tasks to help you complete the task and then not have to worry about it again until the next week.
For example, maybe Wednesday’s will be dedicated to content creation. You will not work on anything else on Wednesdays except creating new content.
Think of any tasks that you do with your blog on a consistent basis. Can you batch it?
#3 – Repurposing content
This is something that I wish I would have done sooner. Creating content can be very time consuming so you want to be able to use that piece of content on several different platforms.
What I used to do was create a new blog post and then promote the link on my social media platforms. Then, I would move onto the next blog post and do the same thing. That was all I would do with that piece of content.
I always thought that if I put it out in my blog post that I couldn’t use that content anywhere else.
There is an old marketing rule that states someone needs to hear your message 7 times before they will take action on it.
Obviously, me putting it out in one place just wasn’t cutting it.
Plus, I spent so much time creating the content that I needed to be able to use it in several different places. Doing this saved me so much time because I no longer how to create as much content as I had been doing.
Repurposing your content allows you to not just save time, but also market your content so much better because you are using it on several different platforms.
For example, let’s say you wrote a new blog post that you publish every Monday morning. You could then take that blog post and…
Pull several excerpts from the content and create individual Facebook or Instagram posts from it to schedule for your social media platforms
Design quote images from the content to post on Instagram
Take the blog post and summarize it in an email for your subscribers
Use the blog content as a script for a video
Turn the blog content into a lead magnet to grow your email list
Use the post to create a podcast episode
Design an infographic from the content
There are so many different ways that you can repurpose one piece of content to save yourself time.
If you have been blogging for a while and have an archive of content, dive into that archive and start repurposing your old content before creating new content.
Or, maybe you have an amazing YouTube channel and you can turn those videos into posts to drive more traffic to your website. There are endless possibilities.